![]() ![]() The easiest is to select ‘Pulse’ from the ‘Interests’ menu in the navigation bar. Publishing through Pulse is a solid way to make you stand out as an industry leader and improve the conversion rate of your outreach campaigns. LinkedIn is the perfect platform for B2B lead generation since it’s filled with industry professionals and decision-makers.īut if you automate lead generation on LinkedIn, you need to make sure your profile is optimized for visitors ( which you’ll get hundreds more of through automation ). This means you can grow your brand more quickly with Pulse content and help funnel that traffic back to your website. LinkedIn has a target audience ready to read your content. If you don’t already have lots of traffic to your website, it’s difficult to grow that organically. Pulse articles keep users on the platform, so LinkedIn will show these posts to a wider audience. If you share a link to a blog post you have published elsewhere, you’re taking users away from LinkedIn, meaning this post gets around 6 times less engagement. Just like any social media platform, LinkedIn wants its users to stay online for as long as possible. If you already publish relevant content on your own website, you might be wondering why you would use Pulse, but it does have some key benefits. Once you publish a piece of content, it can be seen by your connections and LinkedIn will show it to users who are interested in your niche content, helping you grow your audience. Businesses use it to publish blogs, industry news, and insights for their audiences. LinkedIn Pulse is a publishing platform where you can publish content directly to LinkedIn. Check out our guide on the Hidden LinkedIn Drivers Of Growth. LinkedIn Pulse isn’t the only feature you should consider when planning to grow your business on LinkedIn. If you’re active on LinkedIn in an effort to grow your B2B business, you’ve probably heard of LinkedIn Pulse.īut if you already have a website, what’s the point of publishing content on LinkedIn?Ī little-known fact that many businesses don’t realize is that Pulse is a great opportunity to grow your business and improve your outreach campaigns. ![]()
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